Trade mark registration in UAE is one of the main tasks in setting up business. Trade mark registration is the quickest and most cost-effective way to ensure legal exclusivity for the use of your name or logo etc. Trade mark registration for your business or product name is similar to obtaining a certificate of title in relation to land.
Registering your trademark significantly reduces the risk of being prevented from using your name or logo by other traders. One of the most emotionally draining and expensive things that can happen to anyone who owns a brand is receiving a “cease and desist” letter from a lawyer which requires you to stop using the name which you thought you owned.
Registering your trademark usually gives you nationwide protection instead of rights that are restricted to the specific areas or regions in which you trade).
Further, if you want to expand overseas, this gives you a good platform to obtain rights in other countries – even before you commence trading in those countries.
Trademark registration deters other traders from using trademarks that are similar or identical to yours in relation to goods and services like yours (referred to here as “conflicting trademarks”). This benefit manifests itself in a number of ways:
Registering your trademark makes it a lot safer and easier to license the use of your trademark to others (e.g. manufacturers, distributors, franchisees etc).
Holding a registered trademark significantly increases the value of your brand to potential purchasers, and hence any purchaser of your business is likely to pay much more for the goodwill that you build up.
Registered trademark owners are much more likely to secure the co-operation of third parties in the protection of their rights.
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